Work that turns strategy into stories people remember.

University Mohammed VI Polytechnic

Produced editorial content for the In Momentum Newsletter, framing institutional research storytelling around Healing Horizons (health systems and preventive radiology), African agriculture transformed through AI and remote sensing, and the path toward UM6P Science Week 2026 Convergence(s). Coverage included Humans of UM6P interviews with researchers such as Dr. Sanae Ben Mkaddem, Mr. Jalil Chattaoui, Dr. Mohamed El Gharous, and Dr. Btissam El Khamlichi—bridging research impact with accessible public narrative.

• Elevated visibility of impactful university research themes
• Supported research dissemination through narrative storytelling
• Connected Humans of UM6P interviews to institutional priorities across health and agriculture

University Mohammed VI Polytechnic

Assisted in organizing and promoting the 5th edition of UM6P Science Week, contributing to event communications, stakeholder coordination, and institutional visibility. Campaign creative positioned the edition as “Shaping the Future at the Frontiers of Science,” with flashback storytelling from the 2025 program to sustain momentum toward future editions.

• Supported end-to-end event communications for a flagship science gathering
• Amplified scientific programming to internal and external audiences
• Reinforced UM6P’s frontiers-of-science narrative through campaign creative

Campaigns · 2025

Women’s Day Audiovisual Campaign

University Mohammed VI Polytechnic

Supported audiovisual production for UM6P’s International Women’s Day campaign under the #UM6P_Engaged banner—crafting warm, values-led narratives that honor the women of the university community. Campaign messaging included bilingual outreach such as “Happy International Women’s Day à toutes les superbes femmes de notre équipe,” paired with short-form video storytelling for institutional channels.

• Produced campaign-ready audiovisual assets for Women’s Day
• Strengthened inclusive, values-led institutional messaging
• Amplified recognition of women driving impact across campus channels

Campaigns · 2025

World Day for Cultural Diversity

University Mohammed VI Polytechnic

Contributed to #UM6P_Engaged audiovisual content marking the World Day for Cultural Diversity for Dialogue and Development—highlighting exchange, belonging, and institutional commitment to intercultural dialogue.

• Supported campaign video production for a global observance day
• Reinforced dialogue and inclusion messaging across university channels
• Extended the UM6P Engaged storytelling system beyond flagship events

CAdHSI

Lead social media and content strategy for the Center for Advancing Health Systems Innovations, ensuring brand consistency while translating health systems research and innovation into accessible public narratives.

• Maintained consistent multi-channel brand presence
• Aligned content with organizational mission and values
• Supported storytelling around health systems innovation

African Consulting Club

Coordinated communications around a hackathon partnership with Mastercard while at the African Consulting Club, supporting promotional interviews, event messaging, and partner visibility.

• Supported partner-facing event communications
• Managed promotional interviews and outreach
• Strengthened ACC’s visibility with strategic collaborators

African Consulting Club

Helped coordinate communication strategy for a program collaboration with UNLEASH, aligning messaging, promotion, and stakeholder engagement around shared innovation goals.

• Aligned program messaging with partner expectations
• Supported promotional and engagement activities
• Elevated ACC’s institutional partnerships narrative

chnondir.ma

As Head of Communications, developed and implemented communication strategies that strengthened public image, advanced outreach, and connected stakeholders to the association’s mission and activities. Work included community-facing engagement sessions and youth workshops that brought messaging to life beyond digital channels.

• Built coherent internal and external messaging systems
• Increased visibility through strategic storytelling
• Led campaign vision and community engagement efforts
• Supported facilitated workshops and youth engagement sessions

ACILAB

Directed communications and publicity for ACILAB, overseeing social presence, content strategy, and campaign storytelling to reflect the organization’s vision and values.

• Established consistent brand communication across channels
• Delivered campaign and storytelling initiatives with internal teams
• Reinforced organizational identity through digital communications

CoachX

As Communications and Content Lead, manage social platforms, content strategy, and publishing workflows to keep CoachX’s digital communications aligned with vision, mission, and values.

• Built consistent multi-channel publishing cadence
• Aligned creative campaigns with organizational objectives
• Strengthened brand storytelling across digital platforms